Territorial Marketing in Local and Regional Government (marketing w samorządzie terytorialnym) [05-PO-S1TMLRG15E] semestr letni 2017/2018
Konwersatorium, grupa nr 1

Literature:

1. Roy Langer, Place images and place marketing, Department of Intercultural Communication and Management, Copenhagen Business School.

2. Magdalena Florek, Territorial marketing: theoretical issues and empirical survey in Wielkopolska communes, Quaderno di ricerca n. 2, 2003.

3. Kvetoslava Matlovičová, Place marketing process – theoretical aspects of realizaton, Acta facultatis Studiorum Humanitatis et Naturae Universitatis Presoviensis, Prirodne vedy, Folia Geographica, 12. PU Presov. 2009. pp. 195-224.

4. Chatzidakis, A, McEachern, M and Warnaby, G., Virtual special issue : The concept of place in marketing theory and research, University of Salford 2014.

5. Mihalis Kavaratzis, G.J. Ashworth, City Branding: an effective assertion of identity or a transitory marketing trick?, Tijdschrift voor Economische en Sociale Geografie, 2005, Vol. 96, No. 5, pp. 506–514.

6. Łukasz PopŁawski, Role of territorial marketing in development of rural communes in the context, of competitiveness of the region, The Małopolska School of Economics in Tarnów Research Papers Collection, Issue 1/2011.

7. Olga Rauhut Kompaniets, Daniel Rauhut, Why urban and rural place marketing strategies differ: A theoretical discussion, Romanian Journal of Regional Science, vol.10, no 1, 2016.

8. Thomas Niedomysl, Mikael Jonasson, Towards a theory of place marketing, Journal of Place

Management and Development, 2012, Vol. 5 Issue: 3, pp. 223 – 230.

9. Susanna Järvisalo, How to build successful city brands? -Case Munich, Berlin & Hamburg, Thesis, Degree of Hotel and Restaurant Management, 2012.

10. Nigel Morgan, Annette Pritchard, Roger Pride, Destination Branding: Creating the Unique Destination Proposition, Second edition 2004.

11. Keith Dinnie, Nation Branding. Concepts, Issues, Practice, Elsevier, 2008.

Introduction – what is marketing, what is place marketing, what are the challenges?

Main tenets of place marketing – the theory of place marketing

Marketing urban and rural areas – is there a difference? The metropolisation phenomenon.

City-branding, city- region branding, region branding - theory and practice

Countries as brands - theory

Countries as brands – case studies

brain-storming, case studies analyses, project preparation, discussion

there are two criteria:

discussion during the classes (20% of the assessment)

project preparation (80% of the assessment)

4 semestr politologi Erasmus stacjonarne I stopnia