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Wyborcze strategie komunikacyjne W3-DP-S1-WSK21
semestr letni 2021/2022
Ćwiczenia, grupa nr 2

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Przedmiot Wyborcze strategie komunikacyjne W3-DP-S1-WSK21
Zajęcia semestr letni 2021/2022 (2021/2022L) (w trakcie)
Ćwiczenia (C), grupa nr 2 [pozostałe grupy]
Termin i miejsce:
wielokrotnie, poniedziałek (niestandardowa częstotliwość), 8:00 - 20:00
sala zajęcia zdalne
Bankowa 11 jaki jest adres?
Terminy najbliższych spotkań:
2022-06-27 08:00 : 20:00 sala zajęcia zdalne
Bankowa 11
2022-07-04 08:00 : 20:00 sala zajęcia zdalne
Bankowa 11
2022-07-11 08:00 : 20:00 sala zajęcia zdalne
Bankowa 11
2022-07-18 08:00 : 20:00 sala zajęcia zdalne
Bankowa 11
2022-07-25 08:00 : 20:00 sala zajęcia zdalne
Bankowa 11
Część spotkań jest ukryta - pokaż terminy wszystkich spotkań.
Liczba osób w grupie: 15
Limit miejsc: (brak danych)
Zaliczenie: Zaliczenie na ocenę
Prowadzący: Marek Mazur
Literatura: (tylko po angielsku)

Baker F., Political Campaigns and Political Advertising, Oxford 2009

Bartlett Jamie, Smith Josh, Acton Rose, The Future of Political Campaigning , Demos 2018

Birdsell D. S., Political Campaign Debates, in: Kenski K. and Jamieson K. H. (eds.) The Oxford Handbook of Political Communication, Oxford University Press, 2017

Blassnig S., Ernst N, Büchel F., Engesser S. & Esser F., Populism in Online Election Coverage, Journalism Studies 2019, Vol. 20, Issue 8

Butler P., Collins N., Strategic analysis in political markets, European Journal of Marketing 30, 10/11, 1996

Campus D., Mediatization and Personalization of Politics in Italy and France: The Cases of Berlusconi and Sarkozy, The International Journal of Press/Politics, 2010, 15(2) 219–235

Cwalina W., Falkowski A., and Newman B. I., The macro and micro views of political marketing: the underpinnings of a theory of political marketing, Journal of Public Affairs 2012, Volume 12 Number 4

d’Ancona, M., Post-truth: The new war on truth and how to fight back, Ebury Press, 2017

Engesser S., Ernst N., Esser F. & Büchel F. Populism and social media: how politicians spread a fragmented ideology, Information, Communication & Society 2017, Volume 20 Issue 8

Enli G. & Skogerbø E., Personalized campaigns in party-centred politics, Information, Communication & Society 2013, 16:5

Enli G., Twitter as arena for the authentic outsider: exploring the social media campaigns of Trump and Clinton in the 2016 US presidential election, European Journal of Communication 2017, Vol. 32(1)

Farell D. M., Schmitt-Beck R. (eds), Do political campaigns matter? Campaign effects in elections and referendums, Routladge, London, New York 2002

Farell D., Political Parties in a Changing Campaign Environment, in: Katz R. S., Crotty W., (eds) Handbook of Party Politics, London 2006

Gregor Miloš, Mlejnková Petra (eds), Challenging Online Propaganda and Disinformation in the 21st Century, Palgrave Macmillan, 2021

Holtz – Bacha, Ch., Professionalization of Political Communication, Journal of Political Marketing 2002, no 4

Kaid L, Political advertising (fragments), in: Handbook of Political Communication Research, 2004

Klinger U., Svensson J., The emergence of network media logic in political communication: A theoretical approach, New media & Society 2015, Vol. 17(8)

Kolczyński M., Mazur M., Professionalisation of campaign communication – beyond communication forms. The analysis of Polish political spots, Journal of Political Marketing (in press)

Kotler P., Kartajaya H., Setiawan I., Marketing 4.0 Moving from Traditional to Digital, Hoboken, New Jersey 2017

Lau Richard R. and Brown Rovner Ivy, Negative Campaigning, Annu. Rev. Polit. Sci. 2009. 12:285–306

Lisi, M., The professionalization of campaigns in recent democracies: The Portuguese case. European Journal of Communication 2013, 28 (3)

Mazur M., Konieczny A., Why do Politicians Need Television Debates? A Content Analysis of Polish Debates, Studia Medioznawcze 2012, nr 4

McKinney M. S., Carlin D. B., Political Campaign Debates, in: Kaid L., (ed) Handbook of Political Communication Research, Mahwah-London 2004

Negrine, R., Mancini P., Holtz Bacha Ch., and Papathanassopoulos S., eds. 2007. The Pro-fessionalization of Political Communication. Bristol: Intellect.

Otto E. and Gregor M., Thirty years of political campaigning in Central and Eastern Europe, Palgrave Macmillan 2019

RAN C&N Guidelines for effective alternative and counter-narrative campaigns (GAMMMA+), 31 December 2017

RAN Polarisation Management Manual, Amsterdam 06 July 2017

Scammell, M. 2007. “Political Brands and Consumer Citizens: The Rebranding of Tony Blair. The Annals of the American Academy of Political and Social Science 611 (1): 176-192.

Strömbäck J. and Esser F. Political Public Relations and Mediatization: The Strategies of News Management, In: How Political Actors Use the Media, 2017

Strömbäck J. Falasca K., Grandien Ch., Do campaign strategies and tactics matter? Exploring party elite perceptions of what matters when explaining election outcomes Journal of Public Affairs 2013, 13(1):41-52

Strömbäck J., Political Marketing and Professionalized Campaigning, Journal of Political Marketing, 2007, 6:2-3

Strömbäck, J. 2010. „Political Market-orientation in a Multi-party System: the Swedish Case.” In Global Political Marketing, edited by J. Lees -Marshment, J. Strömbäck, and C. Rudd, 16—33. London: Routledge.

Tenscher, J. and J. Mykkänen.. Two Levels of Campaigning: An Empirical Test of the Party-Centred Theory of Professionalisation. Political Studies 2014, 62 (S1)

Trent, J.S. and Friedenberg R.V. Political Campaign Communication,. Westport-London: Praeger. 2000.

Vaccari, C. (2013). From echo chamber to persuasive device? Rethinking the role of the Internet in campaigns. New Media and Society, 15(1), 109–127.

Van Aelst P., Sheafer T., Stanyer J., The personalization of mediated political communication: A review of concepts, operationalizations and key findings, Journalism 2012, Vol. 13, Issue 2

Zakres tematów: (tylko po angielsku)

The goal of the course for students is to gain knowledge about some communication strategies theoretical concepts and practical problems and to obtain some skills to describe - analyse and assess (taking professionalization paradigm) some aspects of campaign communication strategies, particularly the ones within the field of election campaigning. The emphasis will be on practical problems resulting from marketisation and mediatisation of campaigning.

During the course students will study the characteristics of the campaign communication strategies, its effects and determinants. The course includes the following topics: election campaign in marketing perspective, SWOT analysis, communicative styles and strategies of political campaigning, strategies of news management, strategic aspects of personalisation, the use of social media by politicians (engagement, contents marketing, disinformation), political advertising – theoretical aspects/instrumental learning paradigm, populism as a campaign strategy.

Metody dydaktyczne: (tylko po angielsku)

group discussion moderated by a teacher, workshop (e.g. persuasion techniques in spots analysis based on selected criteria /model of instrumental learning/, revision techniques (Kahoot, Quizizz, LearningApps), projects on selected problems (case studies) prepared by students

Metody i kryteria oceniania: (tylko po angielsku)

Methods of evaluation of students:

- evaluation of students’ contribution to class discussions,

- evaluation of the practical tasks and exercises carried out by students during classes,

- evaluation of the presentations on selected problems (cases studies).

Criteria of evaluation of students during classes:

 substantive preparation of students,

 engagement and creative approach to classes.

To get credit with mark dostateczna a student prepares and presents correctly a project on a selected topic and shows an elementary knowledge based on the readings, he/she correctly presents arguments to stated positions and properly performs tasks defined by the teacher.

To get credit with mark dobra a student prepares and presents correctly a project on a selected topic and shows a good (advanced) knowledge based on the readings, he/she correctly presents arguments to stated positions, participates actively in class discussions showing good competence of critical thinking, as well as performs with good results, and commitment tasks defined by the teacher.

To get credit with mark bardzo dobra a student prepares and presents very well a project on a selected topic and shows a good (advanced) knowledge based on the readings, he/she correctly presents arguments to stated positions, participates actively in class discussions showing good competence of critical thinking, he / she confirms the ability to formulate questions and problems correctly in form and substance, as well as performs with very good results, and commitment tasks defined by the teacher.

Uwagi:

ERASMUS

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Właścicielem praw autorskich jest Uniwersytet Ślaski w Katowicach.